How do you go from being a penniless student in a foreign country to becoming the mother of four of the most successful creatives working in Great Britain today?

Part historical, part political but most of all hugely inspirational, Endless Fortune tells the life story of Ify Adenuga: a fighter, a thinker, a feminist and a parent. Ify is born in Lagos as one of 11 Igbo children before the family uprooted during the punishing civil war. In 1980, she exchanges the war-torn city of Lagos for the strange streets of London. There, Ify has to start a new life as a working-class immigrant and student in an environment far removed from her own in a city brimming with hostility. A year later, she meets her husband, a Yoruba, at a bingo hall in east London where they are both working as illegal immigrants. After the birth of their first son, the couple return to education before setting up their own businesses. In the tough working-class area of Tottenham, they raise their highly creative children and encourage them to explore their artistic instincts, narrowly avoiding a violent situation that threatens to tear the family apart…

As the first book of its kind from the mother of successful British creatives to examine the experience of the African diaspora and the complications around immigration from a personal perspective, ENDLESS FORTUNE is a timely addition to the ongoing conversation around migration politics and immigration in the UK. With Ify Adenuga at the very heart of the story, it explores the chasm between Lagos and London and how to not only survive but thrive in a new culture and country. For those who are fans of the Adenuga family, the book is also a fascinating insight into their childhood and growing up as part of a new generation of young, black, British people whose voices are still rarely heard.

The formidably impressive Ifeomagwu “Ify” Adenuga is married to Joseph Senior Adenuga and mother of Joseph Junior (Skepta), Jamie (JME), Julie and Jason Adenuga. After moving to London from Lagos in 1980, she went on to receive a BA (Hons) in Education & Film studies. Ify has not only raised her own family but continues to work with organisations across the UK and Nigeria to guide and support young people and help them lead independent lives in safe communities. In 2016, she received recognition as an ICON at C. Hub magazine’s prestigious Creativity and Arts Awards which recognises excellence in creativity, leadership and entrepreneurship.

Buy ENDLESS FORTUNE here

ABOUT THE BOOK

The time has come when breaking the rules is the right thing to do. 

Faced with chaotic leadership, growing inequality, business disruption and an impending climate crisis, Sam Conniff’s 2018 bestseller Be More Pirate was the rallying cry so many needed to hear. Now he has handed over the mic to the thousands of people who have turned the book into a movement.

Enter the real life pirates.

From healthcare to education to big business, mutiny in Manchester to the climate pirates of the Caribbean, How to: Be More Pirate captures their applied wisdom. Packed with relatable examples and practical, applicable tactics, it is a blueprint for causing good trouble. 

Whether you want to overcome personal limitations, upend the status quo in your line of work, or find some co-conspirators, this book will help you to be more radical, relentless, and ambitious in your life and work. 

The only certainty is uncertainty, it’s how we respond that matters, so now is the time for pirates. 

Join the movement and reclaim your power, purpose and potential. 

#BeMorePirate.

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ABOUT THE AUTHORS

Sam Conniff is a lifelong advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world. He is co-founder of award-winning youth marketing agency Livity, Don’t Panic, Live Magazine, Dubplate Drama and Digify Africa, and author of the international bestseller Be More Pirate or How to Take on the World and Win. As a consultant, he advises brands such as Tate & Lyle and Rolex on sustainability, accountability and ‘Professional Rule Breaking’.

Alex Barker leads the Be More Pirate community and wears many hats as a freelance writer, facilitator and speaker. Before teaming up with Sam to develop Be More Pirate from a book into a movement, she was communications manager at the RSA (Royal Society of Arts). Alex has also worked freelance for author and adventurer Alastair Humphreys, and with writer and activist Onjali Q. Rauf on domestic violence issues.

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THE 392 by Ashley Hickson-Lovence

Set entirely on a London bus travelling from Hoxton to Highbury and taking place over just 36 minutes, the events of The 392 unfold through a cast of charismatic characters coming from very different worlds, but tied together through a shared suspicion as the threat of terrorism looms. On the 392 are all the familiar faces you might expect to see on any bus ride through inner-city London in the grips of gentrification: delinquent school kids, the high-flyers, the weird, the wonderful and the homeless. The 392 is primarily about uncovering the passengers’ hidden stories; agendas and ambitions. Switching between the different perspectives – told using first person – powerfully places the reader in the shoes of each character as they observe and make their way to work, school or court. The 392 is a journey through gentrified London and the experiences and feelings that gentrification creates along the way, but ultimately, it’s the story of people, places and perceptions. The roads are real; the locations mentioned are actual local landmarks and the position of bus stops are based on the real route giving the world of the fictional The 392 a brilliantly authentic feel.

ABOUT THE AUTHOR

Ashley Hickson-Lovence is a former secondary school English teacher who grew up on a Hackney council estate and now resides in Norwich while he completes a Creative and Critical Writing PhD at the University of East Anglia. He is particularly interested in capturing the incessantly changing cultural landscape of urban Britain. Hickson-Lovence is also a poet, football referee and a keen marathon runner.