About OWN IT!

OWN IT! is a storytelling lifestyle brand, telling stories across books, music, fashion and film.
Because stories are life!

OWN IT! is working with and interested in hearing from innovative and creative content creators, who through their words and art, are revealing truths, sparking imaginations and pushing boundaries.

OWN IT! is about telling diverse stories for diverse audiences in diverse ways. Whether releasing traditional print books, multi-media digital books, music, or a series of stories on t-shirts, expect life changing stories told in pioneering bold ways.

About the OWN IT! Founder

Crystal Mahey-Morgan began her career as a freelance journalist at the age of 16 writing for publications such as the Guardian and The Face Magazine. While still 16, she promoted a series of open mic events which were a fusion of hip hop and more conventional forms of poetry and was a performance poet herself.

At the age of 19 Mahey-Morgan became Marketing Manager for Raindance Film festival soon after embarked on a career within Publishing, firstly working as Literary Assistant at Peter, Fraser and Dunlop (PFD), then joining Random House in 2009. Her most recent role at Penguin Random House was Online/Digital Account Manager where she was responsible for managing digital retailer relationships with the likes of Apple and Google.

Mahey-Morgan also conceived and delivered the creative publishing strategy for Jamal Edwards pioneering and game changing book, which went to number 1 in the Apple paid for charts and successfully engaged a 16-24 year old audience which mainstream publishing have traditionally ignored.

Mahey-Morgan resigned from Penguin Random House at the end of 2014 to realise a long held vision of bringing fresh voices and new stories to market in pioneering ways.

OWN IT! was founded.