ABOUT THE BOOK
The time has come when breaking the rules is the right thing to do.
Faced with chaotic leadership, growing inequality, business disruption and an impending climate crisis, Sam Conniff’s 2018 bestseller Be More Pirate was the rallying cry so many needed to hear. Now he has handed over the mic to the thousands of people who have turned the book into a movement.
Enter the real life pirates.
From healthcare to education to big business, mutiny in Manchester to the climate pirates of the Caribbean, How to: Be More Pirate captures their applied wisdom. Packed with relatable examples and practical, applicable tactics, it is a blueprint for causing good trouble.
Whether you want to overcome personal limitations, upend the status quo in your line of work, or find some co-conspirators, this book will help you to be more radical, relentless, and ambitious in your life and work.
The only certainty is uncertainty, it’s how we respond that matters, so now is the time for pirates.
Join the movement and reclaim your power, purpose and potential.
#BeMorePirate.
ABOUT THE AUTHORS
Sam Conniff is a lifelong advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world. He is co-founder of award-winning youth marketing agency Livity, Don’t Panic, Live Magazine, Dubplate Drama and Digify Africa, and author of the international bestseller Be More Pirate or How to Take on the World and Win. As a consultant, he advises brands such as Tate & Lyle and Rolex on sustainability, accountability and ‘Professional Rule Breaking’.
Alex Barker leads the Be More Pirate community and wears many hats as a freelance writer, facilitator and speaker. Before teaming up with Sam to develop Be More Pirate from a book into a movement, she was communications manager at the RSA (Royal Society of Arts). Alex has also worked freelance for author and adventurer Alastair Humphreys, and with writer and activist Onjali Q. Rauf on domestic violence issues.
