We are super excited to announce we’ll be releasing Ify Adenuga’s critically acclaimed autobiography Endless Fortune in PAPERBACK on 29th July + have done a deal with Audible for the AUDIOBOOK. Get your pre-orders direct from us for a personalised signed copy.
How do you go from being a penniless student in a foreign country to becoming the mother of “a family who could lay a claim to the title of the most creative clan in Britain?” – The Guardian
Part historical, part political but most of all hugely inspirational, Endless Fortune tells the life story of Ify Adenuga: A fighter, a thinker, a feminist and a parent. Born in Lagos, Ify’s life was uprooted by the Nigerian civil war, which ravaged the country in the mid-1960s, forcing her family to flee. In 1980, she headed to London in search of a better life where, a year later, she met her husband Joseph Senior at their workplace – a bingo hall in east London.
In the tough working-class area of Tottenham, the couple raised their four children and encouraged them to explore their artistic instincts, narrowly avoiding a violent situation that threatened to tear the family apart…
Endless Fortune is the first book of its kind from the mother of successful British creatives to examine the experience of the African diaspora and the complications around immigration from a personal perspective. Ify explores the chasm between Lagos and London and how to not just survive but thrive in a new culture and country.
“Raising one successful creative might be down to chance – to do so four times takes brilliance.” – British Vogue
“A memoir that takes in the ascent of grime, overcoming adversity…and witnessing her offspring reshape culture in their own image” – NME
“This holds a wealth of inspiration, learning and joy. A must read.” – Candice Carty-Williams
“This is a touching, memorable story with a righteous voice at the heart of it” – The Big Issue
The formidably impressive Ifeomagwu “Ify” Adenuga is married to Joseph Senior Adenuga and mother of Joseph Junior (Skepta), Jamie (JME), Julie and Jason Adenuga. Ify went on to receive a BA (Hons) in Education & Film studies and continues to work with organisations across the UK and Nigeria to help young people lead independent lives in safe communities. In 2016, she received recognition as an ICON at C. Hub magazine’s prestigious Creativity and Arts Awards, which recognises excellence in creativity, leadership and entrepreneurship.