ANNOUNCEMENT: OWN IT! to partner with music label Boy Better Know to co-publish ‘ENDLESS FORTUNE’ by Ify Adenuga

We’re excited to announce a partnership with Boy Better Know (BBK), one of the UK’s most progressive independent record labels founded by brothers and Grime artists Skepta and JME. OWN IT! & BBK will co-publish Endless Fortune – the fascinating memoir of Ifeomagwu “Ify” Adenuga who alongside her husband Joseph Senior Adenuga raised four children who have helped shape contemporary Black British culture, Skepta (Joseph Junior), JME (Jamie), broadcaster and former voice of Apple Music Beats 1 Radio, Julie and producer, graphic designer and illustrator Jason Adenuga.

As the first book of its kind – from the mother of a family of successful British creatives – Endless Fortune examines the experience of the African diaspora and the complications around immigration from a personal perspective. This book is a timely addition to the ongoing conversation around migration and immigration in the UK. With Ify Adenuga at the very heart of the story, it explores the chasm between Lagos and London and how to not only survive but thrive in a new culture and country. For those who are fans of the Adenuga family, the book is also a fascinating insight into their childhood and growing up as part of a new generation of young, Black, British people whose voices are still rarely heard.

OWN IT! commented: Ify is an inspirational woman with an exceptional story that everyone needs to read. A story not just of struggle and survival but also of an uncompromising spirit and a defiance in always being proud of who she is and where she’s from whilst forging ahead no matter what – qualities that are clear to see in her children Skepta, JME, Julie and Jason Adenuga. We couldn’t be more proud to be partnering with one of the most pioneering and influential British record labels in Boy Better Know – who true to their mum’s spirit have consistently pushed boundaries and redefined the rules – to bring this vital story to the world.

Learn more about ENDLESS FORTUNE here

Buy ENDLESS FORTUNE here

ANNOUNCMENT: OWN IT! to publish ‘HOW TO: BE MORE PIRATE’ by Sam Conniff and Alex Barker

Storytelling lifestyle brand OWN IT! has acquired World All Language, Audio, film and TV rights to the follow up book to Be More Pirate (Penguin Random House) written by Sam Conniff who also founded a movement in the same name. The follow up to his bestselling title entitled How To: Be More Pirate is co-written with Alex Barker who joined Sam in January 2019′ 

Sam Conniff is an award-winning social entrepreneur, industry speaker, consultant and author. Alex Barker previously worked as a communications manager in the Fellowship team at the Royal Society of Arts before joining Sam in running and becoming a driving force within the movement.

With his first book Be More Pirate, Or How to Take On the World and Win, Sam Conniff had channelled the visionary wisdom of 18th century pirates to challenge the way modern-day businesses are run. Be More Pirate has since developed into an international community of people who are rewriting the rules to live by according to a new ‘pirate’ code.

Sam Conniff and Alex Barker’s new book traces the community’s evolution over the past year and outlines a vision for change. Rather than a theoretical treatise, the book comprises real peoples’ lives and testimonies: their moments of bravery and revelation, their missteps and mischief. It is a testament to the transformational power of a movement and a practical manifesto for aspiring pirates.

OWN IT! commented

“We’re truly excited to be publishing the follow up to Be More Pirate. It’s a celebration of an eclectic mix of individual and organisations’ stories which show how small actions or shifts in thinking can have a huge positive impact on society and the world. The overarching idea that anyone can make a different and affect change for good, coupled with inspirational stories and practical tips makes this the book that everyone needs in their life.”

Sam Conniff and Alex Barker commented:

“It can be daunting when we look at the scale of the challenges we face; the idea behind the book is to break it down, not theoretically, but based on what others have tried.

From Mercedes to the NHS, to the world’s largest health and safety body, pirates have surfaced in the most unexpected of places. This book explains the different ways you can challenge and change the ways things are done, whoever, and wherever you are”.

Pre-order here

#BlackLivesMatter

We stand in solidarity with our Black brothers and sisters in America and we will do all we can to support the work happening on the ground there. We want to amplify the letter and petition from The Movement for Black Lives (a collective of Black organisations from across America including Black Lives Matter) to defund the police in the United States. In their letter they state:

According to the Urban Institute, in 1977, state and local governments spent $60 billion on police and corrections. In 2017, they spent $194 billion. A 220 percent increase. Despite continued profiling, harassment, terror and killing of Black communities, local and federal decision-makers continue to invest in the police, which leaves Black people vulnerable and our communities no safer. 

Read their letter in full and sign the petition here


By signing the petition you are joining our American family in demanding local American officials take the pledge to: 

  • Vote no on all increases to police budgets 
  • Vote yes to decrease police spending and budgets 
  • Vote yes to increase spending on Health care, Education, and Community programs that keep Black people safe. 

It’s also important that it is acknowledged that systematic and institutionalised racism against Black people is not just an American issue.We have our own longstanding issue with these injustices in the UK from racial profiling to police brutality and murders.


Alongside this the UK government repeatedly fails us from allowing Grenfell to happen to more recently delaying the report with findings about why COVID-19 is disproportionately causing deaths of Black and Brown people.

This is a time for us to speak out, support the organisers on the ground and educate ourselves and each other. Art has always been one of our most powerful forms of protest and activism and we will always use the OWN IT! platform to shine a light on the voices working to make our world a more just and equal place for all.


We want to show our support with more than just words so we will be donating all of our publishing profits for the month of June to George Floyd’s family.

We are also open to hearing from any UK Black owned organisations fighting against police brutality and racial injustice about ways we can support.


#BlackLivesMatter Always.

OWN IT! will connect stories and readers at home during their first (online) arts festival

We are launching a week-long online arts festival between the 8th and 14th of June featuring live readings, discussions, conversation sessions and workshops from authors and artists that we publish and represent.

Among the authors participating are Derek Owusu and Courttia Newland. Owusu whose critically acclaimed book That Reminds Me was the first novel to be published by #MerkyBooks and has been longlisted for the Desmond Elliott prize will be in conversation with literary hallmark Newland whose speculative fiction novel A River Called Time (Canongate) will be published in January 2021 to discuss the evolution of The Black British Novel.

MC Angel (Moments of Significance) will offer a workshop on how to creatively express the significant moments in your life while Ashley Hickson-Lovence will present a live reading and discussion of his debut novel The 392.

Sam Conniff and Alex Barker will deliver a workshop on How to be More Pirate and rewrite the rules in your life while author JJ Bola will reflect on his journey to writing and publishing. Poetry fans will be able to enjoy a session between Sophia Thakur (Somebody Give This Heart a Pen, Walker Books) and pioneer Salena Godden including a first live reading from Godden’s debut novel Mrs Death Misses Death (Canongate) which will be published in January 2021. Football enthusiasts will get to see Stormzy’s co-author Jude Yawson in conversation with Nile Ranger and listen to Kevin George reading from his book Soccology.

Other highlights include BBC Africa journalist Yemisi Adegoke who will launch her new podcast ‘The Art of Storytelling’, a live reading and discussion with playwright Sharmila Chauhan on cross cultural relationships and the Third Space and Kirsty Latoya who will deliver a workshop centred on Art, Poetry & Wellness.

Empowering the viewer to realise their ambitions, Rose Cartwright, author of the critically acclaimed book PURE which was adapted for television and is currently streaming on Netflix, will speak on how to become a writer when you have no financial safety net. In addition, self-starter Reggie Nelson, who went viral as the 23-year-old from Canning Town who knocked on doors in Kensington to make it in finance, will host a session on career development.

A finger on the pulse of our time, singer Jermain Jackman, winner of the BBC talent show The Voice (2014), will be in conversation with fellow political activist and social entrepreneur Mahamad Hashi who is the founder of Brixton Soup Kitchen.

As an antidote to the lockdown blues, comedian Quincy will present ‘Daddy Issues: Face Off’ featuring special guest comedian Slim.

With a broad range of events to choose from, OWN IT’s first online festival will be offering inspiring stories for all readers. Stressing the importance of storytelling in our lives, especially at times like these. The OWN IT! team commented

“We’re very lucky to have an eclectic and inspirational group of storytellers as a part of OWN IT! and we decided that in a time when hope is more important than ever, we wanted to collectively offer something which could bring people together, share practical tips and advice and help people get lost in creativity while hopefully feeling empowered

The one thing that we can always be sure of is that when things are at their worst is when the arts, artists and activism is most important and powerful so we’re very excited to be producing the first OWN IT! arts festival and grateful to all of our authors and artists for making this happen.”

Tune in to Salena Godden’s ‘Roaring 20s’ radio show on Soho Radio on the 6th of June for an OWN IT! special as a taster to the festival. We will also be releasing a playlist of songs from 1982 to celebrate the late photographer Stuart Goodman’s whose beautiful photography book One Saturday in 82 on Broadway Market we published earlier this year.

Feel free to just come along or sign up for a ticket and be sent a reminder of your session here

ANNOUNCEMENT: Ashley Hickson-Lovence’s, The 392 – to be available as audiobook!

1 year on from its publication, we are so happy to share that Ashley Hickson-Lovence’s debut novel The 392 will be available as #audiobook via @audibleuk.

Happy Publication Birthday to all formats of The 392 – Hardback, Paperback, e-book + soon to be Audiobook!

Set entirely on a London bus travelling from Hoxton to Highbury and taking place over just 36 minutes, the events of The 392 unfold through a cast of charismatic characters coming from very different worlds, but tied together through a shared suspicion as the threat of terrorism looms. This explosive novel will be an incredible adaption into audiobook.

For Hardback + Paperback editions visit OWNIT.LONDON/SHOP