Ify Adenuga

The formidably impressive Ifeomagwu “Ify” Adenuga is married to Joseph Senior Adenuga and mother of Joseph Junior (Skepta), Jamie (JME), Julie and Jason Adenuga. After moving to London from Lagos in 1980, she went on to receive a BA (Hons) in Education & Film studies. Ify has not only raised her own family but continues to work with organisations across the UK and Nigeria to guide and support young people and help

them lead independent lives in safe communities. In 2016, she received recognition as an ICON at C. Hub magazine’s prestigious Creativity and Arts Awards which recognises excellence in creativity, leadership and entrepreneurship.

Ify’s debut book ENDLESS FORTUNE is a co-publication between OWN IT! and Boy Better Know (BBK)

Read more about ENDLESS FORTUNE here


Alex Barker

Alex Barker leads the Be More Pirate community and wears many hats as a freelance writer, facilitator and speaker. Before teaming up with Sam to develop Be More Pirate from a book into a movement, she was communications manager at the RSA (Royal Society of Arts). Alex has also worked freelance for author and adventurer Alastair Humphreys, and with writer and activist Onjali Q. Rauf on domestic violence issues.

Sam Conniff

Sam Conniff is a lifelong advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world. He is co-founder of award-winning youth marketing agency Livity, Don’t Panic, Live Magazine, Dubplate Drama and Digify Africa, and author of the international bestseller Be More Pirate or How to Take on the World and Win. As a consultant, he advises brands such as Tate & Lyle and Rolex on sustainability, accountability and ‘Professional Rule Breaking’


Stuart Goodman

An East London native, and former Fleet Street photographer, Stuart Goodman was brought up on a Hackney council estate, and had lived in Broadway Market and been a shop keeper there for 6 months before photographing it for the first time…

…37 years later, OWN IT! are proud to publish his photographs in a new book, at a time when the market has changed beyond belief.

After a decade of uncertainty with Broadway Market, the GLC proposed to demolish it altogether. Two young shopkeepers, Stuart Goodman and Stephen Selby, recognised the potential of their surroundings and arranged to meet GLC chief Norman Brookes-Partridge at County Hall, to make a case for saving the market. These two set up the Broadway Market Action Group and organised a carnival with decorated floats and drum majorettes and were pivotal in the success of the thriving market it is today.

One Saturday in 82 on Broadway Market

Sadly, the great Stuart Goodman passed away on the 1st of April, 2020. He is dearly missed by all of the OWN IT! family.

Kirsty Latoya

Kirsty Latoya also known as KirzArt is a South London illustrator who specialises in mental health art. Having always drawn as a child Kirsty taught herself digital art 2 years ago and this is now her chosen medium. She uses her iPad to create art and uniquely uses her finger as a stylus.

She draws on her own experiences with depression and anxiety to produce eye-catching digital paintings portraying her representation of mental health. Kirsty’s art has been recognised on reported on by the BBC, ITV, Channel 5, Huffington Post and Buzzfeed to name a few. Kirsty is driven by her passion and inspired by the unconventional beauty in the world.

Kirsty Latoya has published a book of art and poetry entitled Reflections of Me. She also contributed to The Group Therapy Programme project

Reflections of Me is made up of four sections – mental health, identity, womanhood and love – and images are accompanied by original poems from Kirsty.

The Group Therapy Programme is a multi-media book, EP project which includes animation, art, lyrics, music and film.